«(...) The rush to build the filter bubble is absolutely driven by commercial interests. It’s becoming clearer and clearer that if you want to have lots of people use your website, you need to provide them with personally relevant information, and if you want to make the most money on ads, you need to provide them with relevant ads. This has triggered a personal information gold rush, in which the major companies – Google, Facebook, Microsoft, Yahoo, and the like – are competing to create the most comprehensive portrait of each of us to drive personalized products. There’s also a whole “behavior market” opening up in which every action you take online – every mouse click, every form entry – can be sold as a commodity. (...)»A ler e a seguir.
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